Senior UX Researcher, Consultant
Mixed Methods & Qualitative
+90 537 650 3222
Working remotely from:
Currently in Istanbul for OLX Group
Previously worked for companies based in:
The Netherlands, USA, Turkey, Germany, India
Experienced UX Researcher with a demonstrated history of working in the tech industry. Currently working as a Senior UX Researcher for OLX Group responsible of their B2C & C2B user experience in Turkey, Mexico and Indonesia markets.
Before OLX I was working as a consultant for enterprises that wish to optimize their Digital UX Research processes and maximize user insights for product strategy. After studying and working in the Netherlands for Philips B.V. I returned to my hometown, Istanbul, to work as an independent consultant for enterprises in Turkey, India and Germany. I've got the chance to work on mobility, legal, finance, online travel and domestic appliance products since then.
Skilled in Mixed and Qualitative UX Research of digital products, with a proven professional record of 6 years and an academic background in Psychology, Research, HCI and AI from Leiden University, Delft Technical University and KOC.
B2C Mobility Product
This work consists of foundational research followed by an end-to-end testing phase, completed for a ground-breaking solution designed to integrate with an already-existing car ecosystem. The objective was to create a vehicle-to-everything (V2X) communication tech product that, when used in conjunction with appropriate infrastructure, traffic rules, and driver education, can help reduce traffic accidents and road congestion.
B2B Legal SaaS
How can a new SaaS product can change human behavior? How can the experience of getting legal advice be improved? These two questions drove my foundational and evaluative research with a legal company launching an e-consultancy module, a never-before-seen way of getting legal advice for the Turkish SMEs.
Here are some examples of the work I did for a recent employer, as a Senior UXR. You can see a report for Global ersona Research as well as a research report on purchase decision influencers of car buyers, and ad detail page setup. The latter is a mixed-method research consisting of interviews, a Max-Diff survey and card sorting.